We serve CEMEA through the Dubai Innovation Center and Moscow Innovation Studio
![Three colored cubes at the Visa Innovation Center in Miami each with terms written on them, including credit card, debit card, and cardholder acquisition.](/dam/VCOM/global/visa-everywhere/images/miami-innovation-center-800x450.jpg)
Build
![Young man sitting down in a demo car looking at screen.](/dam/VCOM/regional/na/us/homepage/images/dubai-innovation-center-tour-600x600.jpg)
Showcase
![A wall of colored cards at the Visa Innovation Center in Miami with Visa related terms written on each.](/dam/VCOM/global/visa-everywhere/images/miami-innovation-center-cubes_800x450.jpg)
Contribute
Our experience
![An interior shot of the Dubai Innovation Center.](/dam/VCOM/regional/cemea/unitedarabemirates/aboutvisa/global-innovation-centers/uae-en-innovation-center-card-01-build-640x640.jpg)
We build
![A Visa employee using a big screen display for a presentation in the Collaboration Space.](/dam/VCOM/regional/cemea/unitedarabemirates/aboutvisa/global-innovation-centers/uae-en-innovation-center-card-02-showcase-01-640x640.jpg)
We showcase
![Visa employees at the Dubai Innovation Center test out a new phone app.](/dam/VCOM/regional/cemea/unitedarabemirates/aboutvisa/global-innovation-centers/uae-en-innovation-center-card-03-contribute-01-640x640.jpg)
We contribute
Our experience
The CEMEA Innovation Center embraces the principles of human-centric
design and focuses on serving our region’s unique innovation needs. We have learned a lot from 5 years of being part of a global network of innovation centers and have worked with partners to build tangible, customer-centric solutions
Our 4,000 square-foot facility is an open and collaborative space designed to serve clients and partners in Central and Eastern Europe, Middle East and Africa to build cashless economies. Our space includes:
- Collaboration Space: An open space where you will engage and exchange points of views and plans on innovation, discuss challenges and opportunities, and hear from Visa experts who will share how Visa’s products and capabilities can fit your needs. The space is a place to build the future of payments together – through rapid prototyping and co-creation. We use design-thinking methodologies to ideate and develop new ideas and customer experiences.
- Experience Gallery: An experience gallery with various payment solutions fitted out with the latest point-of-sale, online and mobile payments technology. Check out our Internet of Things showcase, which include examples of a connected home, voice command services and demos of biometric payment technology prototypes. This fully digital space is built to inspire you.
Visit Types Offered in CEMEA
Offerings and engagements for banks, merchants, fin techs, governments and beyond
In-Center Experiential Tour
Experience key payment trends and technologies driven by Visa capabilities and gain awareness on the future of commerce.
Innovation Pop-up
Take Visa's innovation experiences on the road to remote locations, client spaces and events. The pop up provides us with the ability to serve and educate large audiences in their home locations.
Discovery Session
Go deep into key themes, understand payment trends and Visa's innovation capabilities, and build a joint innovation roadmap.
Co-Creation
Co-creations are six-week sprints where we build great solutions that users love. Co-creators can be our clients, partners, or even internal Visa teams. They harness user-centric design, rapid prototyping and Visa capabilities to make magic happen.
Product Design
Our team of design specialists provide tangible design outputs such as UI prototypes, user journeys, workshops, and UX reviews.
Market Immersion
Explore cutting-edge innovations in China and Silicon Valley (coming soon) with Visa.
Visit types offered in CEMEA
In-Center Experiential Tour
- Experience key payment trends and technologies driven by Visa capabilities and gain awareness on the future of commerce.
Innovation Pop-up
- Take Visa's innovation experiences on the road to remote locations, client spaces and events. The pop-up provides us with the ability to serve and educate large audiences in their home locations.
Discovery Session
- Go deep into key themes, understand payment trends and Visa's innovation capabilities, and build a joint innovation roadmap.
Co-Creation
- Co-creations are six-week sprints where we build great solutions that users love. Co-creators can be our clients, partners, or even internal Visa teams. They harness user-centric design, rapid prototyping and Visa capabilities to make magic happen.
Product Design
- Our team of design specialists provide tangible design outputs such as UI prototypes, user journeys, workshops, and UX reviews.
Market Immersion
- Explore cutting-edge innovations in China and Silicon Valley (coming soon) with Visa.
The innovation team
The CEMEA Innovation and Design team has in-depth knowledge of payments as well as human-centered design. Our designers, engineers, product experts and innovation leaders have experience designing, developing and deploying new solutions with a focus on the end user experience to solve our client’s biggest challenges. Each session – including the people helping you with the experience – is tailored to your needs.
Directions to our centre
Dubai Center: [email protected]
Falak Street, Al Sufouh 2, Dubai Media City
Moscow Studio: [email protected]
Gasheka 7, Dukat Place II, 7th floor
When you book a visit, make sure to ask us about reserving you a parking spot.
![The exterior of the Dubai Innovation Center.](/dam/VCOM/global/visa-everywhere/images/location-dubai-innovation-center-640x640.jpg)
![The entrance to the Dubai Innovation Center.](/dam/VCOM/global/visa-everywhere/images/entrance-dubai-innovation-center-1-640x640.jpg)
![The reception area of the Dubai Innovation Center, which includes a Visa logo on the wall.](/dam/VCOM/global/visa-everywhere/images/reception-dubai-innovation-center-640x640.jpg)